10 Product Design Questions for the PM interview

September 26th, 2013 by lewis

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SEE ALSO: CIRCLES Method™ for answering product design interview questions

Yesterday, I finished a coaching session with one of my clients, who’s getting ready for a product manager interview at Google, Facebook, Amazon and other top-tier firms.

He asked for additional practice questions for the product design portion of the PM interview. So here it is:

  1. What is the best decision tree for Facebook or LinkedIn’s “People You May Know” feature?

  2. Let us assume you are on the Home and Lighting team, how would you go about improving our category page?

  3. Amazon Instant Video wants to come up with a recommendation algorithm. Pretend the product does not already have one.

  4. What would you do to improve the Facebook login?

  5. Instagram currently supports 3 to 15 second videos. We are considering supporting videos of unlimited length. How would you modify the UX to accommodate this?

  6. Slack started an $80 million investment fund for app builders. What app would you build and why?

  7. Redesign the Facebook Newsfeed for Mobile.

  8. How would you improve Dropbox? Which feature is still missing?

  9. How would you monetize Google Maps?

  10. If you were the CEO of LEGO, what new product line would you come up with to increase revenues? Why? Who is the target customer? How do you reach them? How does the product function and what does it look like (UI/UX)? What’s the potential market size?

After you draft your own responses to these questions, compare them with the sample answers that I’ve included in my latest product management book: PM Interview Questions, which features 160 problems and solutions for PM interview questions.

SEE ALSO: CIRCLES Method™ for answering product design interview questions

Photo credit: Bert Kaufmann

Updated: November 1, 2016


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